THE CURRICULUM

6 Phases. 100 Videos. One complete transformation from a digital marketer to an AI-augmented growth engineer.

#01 What is digital marketing in 2025?
Theory

Channels overview, funnel, the AI shift

#02 How AI is transforming marketing
Theory

ChatGPT, Claude, Gemini — what each does for marketers

#03 Setting up your AI marketing toolkit
Practical

Free tools: Claude, Canva AI, Google Analytics 4

#04 Target audience & buyer personas
Theory

ICP frameworks + AI-assisted persona research

#05 Build your first AI persona using Claude
Practical

Live prompt walkthrough, persona doc output

#06 Content pillars & strategy basics
Theory

40/20/15/15/10 content mix framework

#07 Brand identity in the AI era
Theory

Voice, tone, visual identity — staying human

#08 Build your content calendar with AI
Practical

30-day calendar using Claude + Notion

#09 Marketing psychology 101
Theory

FOMO, social proof, reciprocity — applied to content

#10 Competitor research with AI tools
Practical

SimilarWeb, SpyFu, AI-powered gap analysis

#11 Phase 1 recap masterclass
Masterclass

Full foundation strategy for any niche

#12 Short: Top 3 AI tools for free
Short

Linked to Video #3

#13 Short: 5 content pillars explained
Short

Linked to Video #6

#14 Short: What is a buyer persona?
Short

Linked to Video #4

#15 Short: Psychology trick marketers use
Short

Linked to Video #9

#16 YouTube algorithm decoded
Theory

CTR, AVD, impressions — how they interact

#17 Instagram algorithm in 2025
Theory

Feed vs Reels vs Stories — what gets pushed

#18 Scripting viral videos with AI
Practical

Hook → Story → CTA formula + Claude prompting

#19 Hook writing masterclass
Theory

10 hook formulas with real examples

#20 Thumbnail design with Canva AI
Practical

Psychology of click-worthy thumbnails

#21 Filming on a budget — home studio
Practical

Lighting, audio, framing for ₹0 extra spend

#22 Short-form vs long-form strategy
Theory

When to use Shorts/Reels vs full videos

#23 YouTube Channel Setup (Part 1)
Masterclass

Branding & SEO-optimised about

#24 YouTube Channel Setup (Part 2)
Masterclass

Playlists & Community Tab

#25 YouTube Channel Setup (Part 3)
Masterclass

Advanced defaults & upload flow

#26 Instagram Profile Masterclass (Part 1)
Masterclass

Bio & Highlights optimization

#27 Instagram Profile Masterclass (Part 2)
Masterclass

Reels strategy blueprint

#28 Instagram Profile Masterclass (Part 3)
Masterclass

Carousel & Feed aesthetic

#29 LinkedIn for Marketers (Part 1)
Masterclass

Profile optimization for authority

#30 LinkedIn for Marketers (Part 2)
Masterclass

Content flywheel & networking

#31 Short: Best hook formula in 60s
Short

Linked to Video #19

#32 Short: Thumbnail A/B trick
Short

Linked to Video #20

#33 Short: Algorithm hack for Reels
Short

Linked to Video #17

#34 Short: 3-camera setup for ₹500
Short

Linked to Video #21

#35 Short: LinkedIn vs Instagram
Short

Linked to Video #29

#36 SEO fundamentals every marketer needs
Theory

On-page, off-page, technical — simplified

#37 YouTube SEO in 2025
Practical

Title, description, tags, chapters — live optimisation

#38 AI-powered keyword research
Practical

Using Claude + Ahrefs free + Search Console

#39 AI SEO — how LLMs are changing search
Theory

AEO, featured snippets, voice search

#40 Instagram hashtag strategy that works
Practical

Niche + mid + broad mix formula

#41 YouTube SEO Masterclass (Part 1)
Masterclass

Deep-dive into Discoverability

#42 YouTube SEO Masterclass (Part 2)
Masterclass

End screens & retention loops

#43 YouTube SEO Masterclass (Part 3)
Masterclass

Playlists for organic growth

#44 Google Search + Blog SEO (Part 1)
Masterclass

Connecting Blog to YouTube

#45 Google Search + Blog SEO (Part 2)
Masterclass

Traffic loops and authority building

#46 Google Search + Blog SEO (Part 3)
Masterclass

Content repurposing for organic reach

#47 Short: #1 YouTube SEO mistake
Short

Linked to Video #37

#48 Short: Keyword research in 60s
Short

Linked to Video #38

#49 Short: AI SEO explained
Short

Linked to Video #39

#50 Short: Instagram hashtag myth busted
Short

Linked to Video #40

#51 Meta Ads fundamentals
Theory

Campaign → Ad set → Ad structure

#52 Google Ads fundamentals
Theory

Search vs Display vs YouTube ads

#53 Build your first Meta campaign live
Practical

₹500 budget test — audience & creative

#54 AI-generated ad creatives
Practical

Midjourney + Claude for high ROAS

#55 Google Analytics 4 for beginners
Practical

Setting up GA4, events, and reports

#56 YouTube Studio analytics deep-dive
Practical

Metrics that drive actual channel growth

#57 A/B testing ads with AI
Theory

PIE framework & reading results

#58 Meta Ads Masterclass (Part 1)
Masterclass

Retargeting & Lookalike audiences

#59 Meta Ads Masterclass (Part 2)
Masterclass

Scaling winning campaigns

#60 Meta Ads Masterclass (Part 3)
Masterclass

AI Advantage+ deep dive

#61 Meta Ads Masterclass (Part 4)
Masterclass

Reporting & Attribution

#62 Google Ads Masterclass (Part 1)
Masterclass

Search & Keyword bidding

#63 Google Ads Masterclass (Part 2)
Masterclass

Performance Max strategy

#64 Google Ads Masterclass (Part 3)
Masterclass

YouTube Ads (In-stream vs Discovery)

#65 Google Ads Masterclass (Part 4)
Masterclass

Smart Bidding & ROI maximization

#66 Short: Meta ad in 60s
Short

Linked to Video #53

#67 Short: GA4 tip
Short

Linked to Video #55

#68 Short: Scale an ad
Short

Linked to Video #59

#69 Short: What is ROAS?
Short

Linked to Video #51

#70 Short: AI ad copy trick
Short

Linked to Video #54

#71 The 2025 AI marketing stack
Theory

Claude, Midjourney, Make.com overview

#72 AI content writing at scale
Practical

Batch create 30 posts in 1 hour

#73 AI image generation for marketing
Practical

Midjourney + Ideogram for socials

#74 Automate marketing with Make.com
Practical

Post scheduler & lead capture bots

#75 AI video tools — Sora & Runway
Practical

Create content without a camera

#76 Building AI chatbots for lead gen
Practical

ManyChat + AI for DM automation

#77 Prompt engineering: RCFE framework
Theory

Role, Context, Format, Examples

#78 AI voice & podcast marketing
Practical

ElevenLabs + Descript for audio

#79 Complete AI Stack Masterclass (Part 1)
Masterclass

Idea to Scripting workflow

#80 Complete AI Stack Masterclass (Part 2)
Masterclass

Publishing & Distribution automation

#81 Complete AI Stack Masterclass (Part 3)
Masterclass

Analysis & Optimization loops

#82 Short: Top AI tool this week
Short

Linked to Video #71

#83 Short: Make.com hack
Short

Linked to Video #74

#84 Short: AI image in 30s
Short

Linked to Video #73

#85 Short: Prompt trick for content
Short

Linked to Video #77

#86 Personal brand strategy for 2025
Theory

Positioning, niche authority, content moat

#87 Email marketing & lead magnets
Practical

Mailchimp + AI nurture sequences

#88 YouTube monetisation roadmap
Practical

Fastest path to 1k subs & 4k hours

#89 Affiliate marketing for creators
Theory

High-ticket programs in marketing niche

#90 Selling digital products from YT
Practical

Notion templates & mini-courses

#91 Cross-platform repurposing workflow
Practical

1 video → 10 assets using AI

#92 Community building & referral loops
Theory

Telegram, Discord, and memberships

#93 Freelancing & agency from channel
Practical

Attracting high-paying inbound clients

#94 Grand Finale Masterclass (Part 1)
Masterclass

Strategy & Content Foundation

#95 Grand Finale Masterclass (Part 2)
Masterclass

Ads & Scaling engines

#96 Grand Finale Masterclass (Part 3)
Masterclass

AI & Automation backend

#97 Grand Finale Masterclass (Part 4)
Masterclass

Full End-to-End Business Build

#98 Short: How to monetise in 90 days
Short

Linked to Video #88

#99 Short: Personal brand in 60s
Short

Linked to Video #86

#100 Short: Watch this before starting
Short

Series wrap & next steps